For D2C founders and MSME leaders

Being a founder is lonely.
Seven has your back.

You are expected to know ads, marketplaces, tech, finance, content and sales. Agencies send reports you cannot check. Platforms want you to spend more. Seven is the founder's office you never had: it works around the clock, it is yours alone, and it tells you what others miss.

7 rolesin one operator
80 scenariosin this deck; find yours on page 3
24x7working while you sleep
₹0 movedit never touches your money

Meet Seven

One operator, seven roles, one memory, and it works only for you

  1. 1

    Chief of Staff. Inbox triage and replies, 08:00 brief, follow-ups until closed, RFQs, proposals and contracts. Live

  2. 2

    Head of Strategy. Market and competitor intelligence, pricing and range decisions, plans and investor decks. Live

  3. 3

    Head of Operations. Catalogue, pricing, product content, promotions and inventory across your store and marketplaces, including B2B catalogues. Next

  4. 4

    Head of Finance. Nightly marketplace ledger into a private data lake; 19 analyses; SKU P&L, fee and GST audit; agency claims checked; board-grade monthly report. Live

  5. 5

    Head of Growth. Amazon and Meta ads, bids held under each SKU's break-even; CRM, segments, verification and authenticated campaigns. Live Google Ads. Next

  6. 6

    Head of Content. Copy, cards, carousels, product shots, video, voiceover; up to 12 posts a day; claims checked before anything publishes. Live

  7. 7

    Head of Technology. Shopify, WordPress, Python and Node on its own server; integrations; a logged-in Chrome for portals with no API. Live

Find yourself

Which founder are you this month? Start with the pages that sound like you.

  • D2C brand on Amazon

    Ads eat the margin, fees keep changing, and the agency report always looks fine.

    Pages 4 and 5
  • D2C brand on your own site and Instagram

    Traffic, content and Meta ads, with no designer and no time to post.

    Pages 5 and 6
  • MSME selling B2B

    Lakhs of leads, distributors who go quiet, RFQs, proposals and follow-ups.

    Page 7
  • The founder buried in admin

    Inbox, investors, vendors, decks, and nobody chasing the loose ends.

    Page 8
  • The founder who handed it all to agencies

    You pay retainers and a share of spend, and cannot tell what is working.

    Pages 4 and 5
  • The brand going into a festive season

    Campaigns, creatives, budgets and stock, all due the same week.

    Pages 5 and 6

Scenario pages:4 Money and margin5 Ads and growth6 Content and social7 Sales, CRM and B2B8 The founder's desk

Scenarios / Money and margin

16 scenarios

Know where every rupee went, not just what was sold

  • “Which SKUs actually make money?”

    Profit per SKU after fees, ads, discounts and product cost, every month.

    Head of Finance
  • “Sales are up. The bank balance isn't.”

    A contribution ladder from the marketplace ledger shows exactly where the money went.

    Head of Finance
  • “Is Amazon overcharging me?”

    Every fee head checked against its six-month normal; outliers flagged for a claim.

    Head of Finance
  • “How much GST credit is stuck?”

    Stranded input credit on fees tracked month by month for your CA.

    Head of Finance
  • “Did the damage reimbursements arrive?”

    Reimbursements matched against lost and damaged stock.

    Head of Finance
  • “What can I afford to spend on ads?”

    Break-even ad cost for each SKU, so every bid has a ceiling.

    Head of Finance
  • “Should I raise the price of my hero pack?”

    Price, volume and realisation compared; a clean price test designed.

    Head of Strategy
  • “Why did last month's numbers change?”

    Restatements tracked; ordered versus posted revenue reconciled.

    Head of Finance
  • “My CA wants this month's numbers.”

    Clean ledger summaries and sheets, ready to send.

    Head of Finance
  • “Where are my buyers?”

    Orders, value and repeat buyers by state and city.

    Head of Finance
  • “Are coupons eating my margin?”

    Promotion cost against its normal, by SKU and by month.

    Head of Finance
  • “Board meeting next week.”

    A board-grade monthly report, charts computed from the ledger.

    Head of Finance
  • “The payout did not match my sales.”

    Settlements reconciled to orders, returns and fees.

    Head of Finance
  • “Returns are creeping up.”

    Refund rate by SKU against its normal, flagged early.

    Head of Finance
  • “Which pack size should I push?”

    Margin by pack size, so volume goes where the profit is.

    Head of Finance
  • “What does one order really cost me?”

    Fees, fulfilment, ads and discounts per order, per channel.

    Head of Finance

Scenarios / Ads and growth

16 scenarios

Every ad rupee has to earn its keep

  • “My agency says ROAS is great.”

    Their claims reconciled to the ledger and to your margin, line by line.

    Head of Finance
  • “Forty campaigns. Which ones work?”

    Zero-order and loss-making campaigns listed, with what to pause.

    Head of Growth
  • “Ad spend is up, profit is down.”

    Ad load against break-even every month, with the headroom left.

    Head of Growth
  • “When do my customers buy?”

    Orders by hour and weekday; budgets protected for the peak hours.

    Head of Growth
  • “Cut the bleeding keywords by Friday.”

    Bid and budget changes prepared, rupee impact shown, applied on your yes.

    Head of Growth
  • “The sale starts Friday.”

    Budgets, creatives and a daily watch on spend against orders.

    Head of Growth
  • “Is Meta bringing buyers or just likes?”

    Spend, purchases and return per campaign, boosted posts included.

    Head of Growth
  • “Which search terms convert?”

    Winning terms promoted to exact match, wasted ones cut.

    Head of Growth
  • “Should I move budget to Display?”

    Ad types compared on cost and margin; reallocation proposed.

    Head of Growth
  • “Traffic doubled. Did sales?”

    Analytics, Search Console and store orders read together.

    Head of Growth
  • “Do we rank on Google for our name?”

    Brand and category queries, clicks and positions every month.

    Head of Growth
  • “Run Google Ads too.”

    Google Ads under the same break-even rules. Soon

    Head of Growth
  • “My ads stop by noon.”

    Budgets that run out before the peak flagged, pacing fixed.

    Head of Growth
  • “Protect our brand keywords.”

    Brand-term campaigns tracked for cost, share and leakage.

    Head of Growth
  • “Just tell me what changed.”

    A Monday exception mail; silence when nothing is wrong.

    Head of Growth
  • “Test a new ad without wasting money.”

    A small test with a hypothesis, a budget and a stop rule.

    Head of Growth

Scenarios / Content, brand and social

16 scenarios

Always on, always in your voice

  • “The designer quit.”

    Visuals and video generated, edited, voiced and posted.

    Head of Content
  • “No time to post.”

    Up to 90 posts a month across five profiles, checked after they go live.

    Head of Content
  • “Plan the festive calendar.”

    A dated content calendar tied to your sale windows.

    Head of Content
  • “My product photos look amateur.”

    Studio-style composites built from your real packshots.

    Head of Content
  • “I need a 15-second Reel.”

    Short video with voiceover and captions, sized for Reels.

    Head of Content
  • “Explain our ingredients simply.”

    A carousel or infographic in your brand's voice.

    Head of Content
  • “Reply to comments on LinkedIn.”

    Engages from its own logged-in browser, in your tone.

    Head of Content
  • “Launching a new SKU.”

    Listing copy, launch posts and a mail to past buyers.

    Head of Operations
  • “Are our claims safe?”

    Listings and ads checked for risky health or purity claims.

    Head of Content
  • “Write something that ranks.”

    Long-form articles and blog posts built for search.

    Head of Content
  • “Everything must look like us.”

    Brand fonts, colours and logo applied to every asset.

    Head of Content
  • “Did the post actually go live?”

    Every post verified after publishing; failures retried.

    Head of Content
  • “Turn a review into a post.”

    Customer reviews turned into testimonial cards.

    Head of Content
  • “One video, every platform.”

    Resized and re-cut for Reels, Shorts and LinkedIn.

    Head of Content
  • “Our reel needs music.”

    Original background music, voice and sound, generated.

    Head of Content
  • “Greetings for Diwali.”

    Festive cards for customers, partners and the team.

    Head of Content

Scenarios / Sales, CRM and B2B

16 scenarios

For MSMEs and brands that sell to businesses

  • “Lakhs of leads sit in spreadsheets.”

    Imported into your CRM, de-duplicated and segmented.

    Head of Growth
  • “Which of these emails are real?”

    Addresses verified before a single mail goes out.

    Head of Growth
  • “Find me buyers in a new city.”

    Prospects researched and enriched with roles and contacts.

    Head of Growth
  • “Distributors have gone quiet.”

    Follow-ups sent and chased every two days until they reply.

    Chief of Staff
  • “Announce a launch to 20,000 contacts.”

    A campaign with suppression lists and one-click unsubscribe.

    Head of Growth
  • “Draft a proposal for a hotel chain.”

    A proposal document from your catalogue and rate card.

    Chief of Staff
  • “Who opened, who clicked?”

    Campaign results per segment, with the next best follow-up.

    Head of Growth
  • “An RFQ is due tonight.”

    Read, priced from your rate card, reply drafted for approval.

    Chief of Staff
  • “Keep our catalogues handy.”

    Rate cards and product sheets stored in memory for instant recall.

    Head of Operations
  • “Buyer meeting tomorrow.”

    A brief on the company, the person and what to ask.

    Chief of Staff
  • “A weekly pipeline view.”

    Leads, stages and stuck deals summarised every Monday.

    Head of Growth
  • “Onboard a new reseller.”

    A welcome sequence of mails that runs on its own.

    Head of Growth
  • “An enquiry came in another language.”

    Translated, answered in the buyer's language, logged.

    Chief of Staff
  • “Upload price lists to a buyer portal.”

    Done in a logged-in browser, on schedule.

    Head of Operations
  • “Never mail people who opted out.”

    Suppression honoured across every list and campaign.

    Head of Growth
  • “Our mails land in spam.”

    Domain authentication and sending health checked and fixed.

    Head of Growth

Scenarios / The founder's desk

16 scenarios

Admin, tech and follow-through, handled

  • “My inbox is a disaster.”

    Triaged, labelled, and replies drafted from the right address.

    Chief of Staff
  • “What did I miss yesterday?”

    An 08:00 brief: what was done, what is due, what looks wrong.

    Chief of Staff
  • “Investor pitch on Thursday.”

    Market research, numbers from your ledger, and the deck.

    Head of Strategy
  • “The vendor promised Friday.”

    Chased on schedule until the job is closed.

    Chief of Staff
  • “Size up a competitor.”

    Sourced research on pricing, range and positioning.

    Head of Strategy
  • “Slides for a client meeting.”

    A finished deck, in your brand.

    Chief of Staff
  • “The store has a bug.”

    Shopify fixes, variant and inventory updates, tested first.

    Head of Operations
  • “A portal with no API needs weekly uploads.”

    Done in a logged-in browser; you step in only for a CAPTCHA.

    Head of Technology
  • “Read this contract before I sign.”

    Summary and clauses to discuss with your lawyer.

    Chief of Staff
  • “What did we decide last month?”

    Every conversation and decision recalled on request.

    Chief of Staff
  • “Build a small tool for the team.”

    Scripts and integrations built and run on Seven's own server.

    Head of Technology
  • “It is 2 a.m.”

    Seven is still refreshing data, triaging mail and posting.

    Chief of Staff
  • “Compare three vendor quotes.”

    Side by side, with the catch in each and a recommendation.

    Chief of Staff
  • “Hiring a freelancer.”

    Job post written, replies shortlisted in your inbox.

    Chief of Staff
  • “Watch a competitor's prices.”

    A weekly price and range check, with changes flagged.

    Head of Strategy
  • “Put our deck in Hindi.”

    Documents and decks translated into Indian languages.

    Chief of Staff

How it works

How it works: you connect your accounts once, Seven does the work, and it asks before it spends

  1. 1 Connect

    Official APIs: Amazon Selling Partner and Ads, Meta, Google, Shopify, Gmail, Drive, CRM

    Plus a logged-in Chrome
    for any portal with no API, with a live screen for human handoff on CAPTCHAs

  2. 2 Remember

    Private data lake per brand: orders, settlement ledger, ads, costs; raw data archived before it is parsed

    Long-term memory
    of conversations, decisions, vendors and lessons

  3. 3 Think

    Skills that carry judgment: break-even rules, kill rules, Indian GST and fee doctrine

    Model-agnostic
    Frontier models, swappable; the analysis runs as SQL, not as a model's guess

  4. 4 Act

    An autonomous org: planner, builder, project manager and an independent validator that cannot change anything

    Its own workspace
    servers, a browser and a CRM set up for your brand

  5. 5 Report

    Chat and email, daily brief, weekly exceptions, monthly board report, decks, sheets

    Every action leaves a trace
    a file, a path or a decision record the founder can check

Four permission bands decide what Seven may do alone

  1. 1. Silent

    Read data, triage mail, refresh reports

  2. 2. Act and report

    Publish scheduled posts, file analyses

  3. 3. Ask first

    Bids, budgets, campaigns: dry run with the rupee impact

  4. 4. Founder only

    Access, integrations, changes to Seven itself

Moving money is excluded by design: no cards, top-ups or checkouts, even when an account would allow it. Every service is closed to the public internet; backups are encrypted every four hours.

Proof

Already running the office of a D2C brand on Amazon, its own store and Meta

What Seven found in its first reporting month

  • 43campaigns spending daily with zero orders
  • -1%margin on the best-selling SKU once its ads were charged to it
  • +75%inbound freight above its six-month median, flagged for a claim
  • 0.13%gap between reported ad spend and the marketplace ledger

What runs every day

Marketplace data refreshed twice a day; daily summary, weekly exceptions and a monthly board report; an order-time and ad-spend study; social posts every day.

Monthly board report one-page summary, figures redacted
Monthly board report: one-page summary
Contribution ladder chart, illustrative data
Contribution ladder and margin waterfall
Break-even ad load bar chart, illustrative data
Break-even ad load and marketplace charges audit
Order-time study chart, illustrative data
Order-time study: revenue and order value by hour

Screens are actual Seven report pages with the client's identity, products and every figure redacted; charts redrawn with illustrative data. Headline findings are anonymised.

Why Seven

Why not just ChatGPT, Claude or another agency?

A chat assistantAn agencySeven
Knows your numbersOnly what you paste inOnly its own sliceYour ledger, ads, store and history, refreshed daily
Works without being askedNoBusiness hours24x7 on schedules
Checks the others' workNoMarks its own homeworkAudits agencies and platform tools against your margin
Does the workDraftsYes, at retainer costReports, ads, content, posts, mails, code
RemembersThe current chatUntil the account manager leavesEvery conversation and decision
Earns more whenYou subscribeYou spend moreYour margin improves
Keeps your secretsShared serviceStaff move to competitorsIsolated to your brand; it never quits

Seven uses the best available AI models underneath, so it gets smarter as they do. What it adds is your data, your accounts, your history and the discipline to act on them every day.

Plans

Start with a free audit. Pick the office you need.

Core₹39,999 /month Operate₹59,999 /month Full Office₹89,999 /month
Best forKnowing the truth: numbers, reports and an auditHanding over execution: ads, CRM and techThe whole office, content and campaigns included
RolesChief of Staff, Strategy and Finance; growth adviceCore plus Operations, Growth (ads, CRM and B2B) and TechnologyAll seven, including Content
Scenario pages4, 8, and advice from 54, 5, 7, 8All: 4 to 8
AdsRead and recommendChanges on your approvalChanges on your approval
Social publishingNot includedNot included5 profiles, up to 90 posts a month
Images and videoTop-up packsTop-up packs90 images and 8 short videos a month
Campaign emailsReplies and follow-upsReplies and follow-ups25,000 a month

Free audit, then a one-time onboarding of ₹49,999

Connecting your accounts, loading your history and your first full report. Paid once.

Prices per brand, plus GST. Pay annually and get two months free. Monthly limits reset each month; extra images, video or emails come in top-up packs.
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